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Add Color to Your Home Improvement
Projects
(MS) - According to industry research, consumers overwhelmingly look for paint products with proven durability under the most demanding priming and stain-blocking conditions. Masterchem Industries, makers of Kilz® primers, made sure to take this important information into account when they began researching and developing their new brand of KilzTM Casual ColorsTM one-coat paint. "That extraordinary level of customer trust and brand loyalty is why our new paint carries the Kilz logo," said Mike Walsh, vice president of marketing and new product development. "If we can make a primer that seals, blocks stains and primes over practically any surface or material, then our customers know that we can formulate a premium quality paint with durability and coverage. Rather than just offering one-coat coverage over similar colors only, our new Casual Colors paint is so rich in solids and pigments that it covers over any color in one coat," said Walsh. The new line of paints is available in select Wal-Mart stores nationwide and will include initial offerings of latex, flat, satin, semi-gloss and high-gloss finishes for interior and exterior use in both gallon and quart sizes. It will be the retail giant's premium paint, offered in 243 colors, including a selection of premixed designer colors: white, cashmere white and soft linen. This will be in addition to the 1,050 other colors available at Wal-Mart. "We know Wal-Mart customers will love the quality of our paint," said Walsh. "The paint can hasn't changed much in 100 years. But there's more to this new brand than the paint in the can. We have redesigned the container. But we've done more than change the appearance of the container. We consulted ergonomic engineers to create a new design that's easier to carry, open and pour. Both women and men love its convenience. It's easy on the hands." For more information about Kilz Casual Colors, visit www.casualcolors.com or call (866) ASK KILZ (866-275-5459). |
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larger view Local Resources Visit our local resource center for links to Home & Garden services in your area. To advertise your business here, contact the SentinelSource Design Team by email or phone 603-352-1234, ext. 290 |
